At the beginning of this century, a skilled tinsmith made a tin tartan to give to his children.
This show of affection turned the mountainous town of Ibi into a National Toy Centre, an industry that has changed its history, its demography and its urban structure.
But previously, since the 17th century, the people of Ibi had already been involved in the cold industry by selling ice collected from the surrounding mountains. This activity would make them pioneers, along with neighbouring Xixona, of the ice-cream industry.
Ibi has been growing and industrialising thanks to the toy, of which it is currently the largest national producer in the sector.
There is a monument to the Three Kings, a Toy Museum, a Toy Technology Institute and a work calendar that starts in May and ends with the Three Kings.
They have recovered and rehabilitated their typical old town, and have also reinstated the winter festivals and the "enfarinats".